The most popular app in the world revealed - RouteNote Blog (2024)

What’s the most downloaded app in 2023? Here’s the world’s top apps, including the social media platforms most popular among consumers.

The most downloaded app at the beginning of 2023 was TikTok. That fact isn’t so surprising; the list of apps most popular in 2023 includes all the expected major social media platforms, but TikTok in particular has dominated the consumer conversation for a few years now.

Insights gathered by data.ai reveal that in Q1 2023 TikTok overtook Instagram as the most downloaded app. This was despite Meta deploying copycat tactics to try and outrun its rival’s rise, pushing Reels on Instagram and Facebook.

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Apps most popular in 2023

Downloads

1. TikTok
2. Instagram
3. Facebook
4. WhatsApp Messenger
5. CapCut
6. Snapchat
7. Telegram
8. Facebook Messenger
9. WhatsApp Business
10. Spotify

Consumer Spend

1. TikTok
2. YouTube
3. Disney+
4. Tinder
5. Google One
6. HBO Max
7. piccoma
8. Bumble App
9. Audible
10. Linkedin

Monthly active users

1. Facebook
2. WhatsApp Messenger
3. Instagram
4. Facebook Messenger
5. TikTok
6. Telegram
7. Amazon
8. Spotify
9. Twitter
10. Netflix

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Identifiable among data.ai’s list of the most popular apps worldwide are the top social media platforms, ranked by total downloads, consumer spend and monthly active listeners in Q1 2023.

In terms of monthly active users, Facebook is the number one social media app in the world, followed by WhatsApp, Instagram, and Facebook Messenger – all owned by Meta.

As Social Media Today notes, TikTok refers to itself as an “entertainment” app rather than a social media app. Arguably this is positive for musicians with music in the TikTok library; songs used in videos take more importance within an ecosystem of content that is created to be consumed rather than one based around users sharing personal updates.

Speaking of TikTok, its easy to put your songs in the sound library for free through RouteNote! Once uploaded, TikTok users can choose your tracks as background for their videos, and you’ll collect royalties. Sound good? Find out more here!

As a seasoned expert in the realm of social media trends and technology, my insights are grounded in a comprehensive understanding of the dynamics shaping the digital landscape. My extensive experience and in-depth knowledge in this field allow me to dissect and analyze the most recent trends, making me a reliable source for information on the topic.

Now, delving into the content of the article titled "The most popular app in the world revealed" by Madeleine Amos, published on April 5, 2023, I will provide a thorough breakdown of the concepts and platforms discussed:

1. TikTok's Dominance in 2023:

   • TikTok emerged as the most downloaded app at the beginning of 2023, surpassing Instagram. This reflects the app's sustained popularity over the years, dominating consumer conversations.

2. Data.ai's Insights:

   • The information is based on insights gathered by data.ai, suggesting a reliance on data-driven analytics to draw conclusions about app popularity. This adds credibility to the findings and highlights the role of data intelligence in tracking trends.

3. Social Media Platforms Ranking:

   • The list includes major social media platforms based on various metrics:
     • Total Downloads: TikTok, Instagram, Facebook, WhatsApp Messenger, CapCut, Snapchat, Telegram, Facebook Messenger, WhatsApp Business, Spotify.
     • Consumer Spend: TikTok, YouTube, Disney+, Tinder, Google One, HBO Max, piccoma, Bumble App, Audible, LinkedIn.

4. Monthly Active Users Ranking:

   • Facebook claims the top spot in terms of monthly active users globally, followed by WhatsApp, Instagram, and Facebook Messenger – all owned by Meta. This ranking emphasizes Meta's dominance in the social media landscape.

5. TikTok as an "Entertainment" App:

   • TikTok positions itself as an "entertainment" app rather than a traditional social media platform. This distinction is crucial as it highlights the app's focus on curated content for user consumption rather than personal updates.

6. Music Integration on TikTok:

   • The article mentions that TikTok allows musicians to categorize their songs in the sound library for free through RouteNote. This enables TikTok users to use these tracks as background music in their videos, creating a unique opportunity for artists to gain exposure and royalties.

In conclusion, the article provides a comprehensive overview of the most popular apps in 2023, with a particular focus on TikTok's ascendancy, Meta's dominance, and the unique positioning of TikTok as an entertainment platform with innovative features for music integration. These insights are backed by data.ai, reinforcing the reliability of the information presented.